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Schemes of Work
QCA

Citizenship at key stage 4    (Year 10-11)

Unit 09: Consumer rights and responsibilities
Section 1: Making consumer choices - what kind of consumer am I?

QCA

Objectives

Children should learn:
  • that we are all consumers and that our purchasing decisions and choices affect others
  • about what we consume
  • about the difference between the needs and the wants of consumers
  • about the factors that influence our choices, including the limited range of information on what we consume

Activities

Outcomes

Children:
  • As a class, pupils brainstorm the extent to which they consume goods, resources and services, eg food, clothes, heating, lighting, CDs, books, magazines, leisure activities. Pupils make a list of these items.
  • In groups, pupils discuss which things on the list are needs and which are wants. What is the difference? Does everyone in the world have the same opportunities and expectations concerning consumption?
  • In groups, pupils consider what factors influence their choice of products and services, and why these factors should have an influence. Examples include price, brand, quality, safety, reliability, good product information, benefits to others of buying a product, eg supporting local/national businesses, supporting businesses in less economically developed countries.
  • Ask the pupils to consider whether, as consumers, they have enough information to make reasoned and informed decisions. What sorts of things might persuade them to make different choices.
  • know and understand the difference between need and want and that this varies according to individuals' values, attitudes and expectations
  • identify what and how we consume, and make the connection between consumption and the availability of resources (including personal income)
  • understand how external factors influence our individual choices and the decision-making process
  • recognise that consumers make purchasing choices for a range of different reasons, which may be economic, social, political or moral

Points to note

  • This section provides opportunities for pupils to draw on and explore their own experiences and views as consumers of products and services.
  • It is important to acknowledge peer pressure, as well as advertising and marketing activity, as important influences on consumer choice.
  • The local Trading Standards office can provide further information about quality, trading standards and accuracy of product information.

Sections in this unit

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This unit is divided into sections. Each section contains a sequence of activities with related objectives and outcomes. You can view this unit by moving through the sections or print/download the whole unit.
1. Making consumer choices - what kind of consumer am I?
2. The consequences of consumer behaviour - what do I know about how products are made?
3. The consequences of consumer choices - how effective are consumer campaigns?
4. Is our school an informed and responsible consumer?
5. Responsible consumer - tourism

This section offers additional ways of looking at being a responsible and informed consumer.
6. Responsible consumer - fair trade

This section offers additional ways of looking at being a responsible and informed consumer.